Digital Marketing Specialist (Full-Time, Work from Office)

We are looking for a Digital Marketing Specialist to join our in-house team on a full-time basis. The ideal candidate will be responsible for strategizing, executing, and managing organic digital marketing initiatives that enhance our brand visibility and engagement across all digital platforms.

Key Responsibilities:

  • Develop and implement strategies to drive organic traffic growth through advanced SEO practices.

  • Manage and grow the company’s presence across all major social media platforms (LinkedIn, Instagram, Facebook, YouTube, etc.).

  • Plan and execute influencer marketing and viral promotional activities aligned with the brand’s positioning.

  • Create engaging and value-driven video marketing content to strengthen brand communication.

  • Build and maintain a strong brand identity for a financial institution — particularly in stock broking, wealth management, and financial services domains.

  • Monitor, analyze, and report on performance metrics to continually optimize organic growth and engagement strategies.

  • Collaborate with internal teams to ensure consistent brand messaging and content quality across all channels.

Desired Skills & Expertise:

  • Proven experience in SEO, SMM, Influencer Marketing, and Content Strategy (especially in financial or investment-related sectors).

  • Deep understanding of branding and communication for financial companies.

  • Creative mindset with the ability to conceptualize viral, organic, and high-engagement campaigns.

  • Strong knowledge of video marketing and storytelling techniques.

  • Familiarity with analytics tools (Google Analytics, Search Console, SEMrush, etc.).

  • Excellent communication and writing skills in English.

Mode of Work:

  • Full-time | Work from Office

If you are passionate about organic brand growth and have the creativity and strategy to make a financial brand go viral, we’d love to hear from you.

Job Category: Digital Marketing
Job Type: Full Time
Job Location: Kolkata

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