Job Title: Digital Marketing Specialist – Finance Sector

We’re seeking a results-oriented and experienced Digital Marketing Specialist to join our growing team in the financial services space. This role requires a hands-on professional with a deep understanding of lead generation, SEO (focused on finance-related keywords), paid campaigns, social media strategy, and CMS operations.

As part of the team, you will lead end-to-end digital marketing initiatives that build visibility, generate qualified leads, and contribute to overall business growth. You should be comfortable working with data, platforms, and design tools while coordinating with other departments to execute integrated campaigns.

About SMIFS

SMIFS Ltd. (Stewart & Mackertich) is a SEBI-registered full-service financial firm with over a century of legacy in capital markets. We offer a wide range of services including equity research, investment banking, wealth management, broking, and financial advisory. At SMIFS, we blend tradition with innovation, delivering high-impact financial solutions and market insights. Our dynamic team works at the intersection of finance, technology, and client engagement—driving value through expertise and trust.

Key Duties & Responsibilities

• Plan and implement digital campaigns tailored to generate quality leads and boost client engagement.

• Drive SEO performance using on-page and off-page techniques to achieve first-page rankings on Google for relevant financial keywords.

• Manage paid advertising across platforms including Google Ads, Meta, and LinkedIn to maximize ROI.

• Create and schedule engaging content for social media platforms to grow brand awareness and reach.

• Craft and execute content marketing strategies aligned with the company’s lead generation goals.

• Design lead-focused landing pages using CMS tools and ensure responsive, optimized layouts.

• Analyze and interpret campaign data using tools like Google Analytics, SEMrush, and Ahrefs to refine marketing strategies.

• Maintain and update CMS (e.g., WordPress) and CRM systems (HubSpot, ZOHO, Salesforce, SugarCRM).

• Work closely with design, product, and sales teams to align messaging and ensure a smooth campaign execution.

• Assist with various digital marketing projects and tasks as required.

Candidate Requirements

• At least 2 years of digital marketing experience, preferably within the financial services sector.

• Proven track record in SEO, PPC, Google and Meta Ads, LinkedIn campaigns, and lead-gen tactics.

• Familiarity with HTML, CMS plugins, Photoshop, and basic web design is a must.

• Solid grasp of digital analytics and marketing tools such as Google Analytics, Search Console, SEMrush, or Ahrefs.

• Strong content writing, planning, and communication abilities.

• Ability to manage multiple campaigns independently and meet performance goals.

Why You Should Join Us

• Get hands-on experience with impactful digital campaigns in the finance domain.

• Work in a flexible, collaborative environment that encourages innovation and growth.

• Take ownership of strategic projects with real business impact.

• Become part of a forward-thinking team that values creativity and performance.

Job Details

• Job Type: Full-time, Permanent

• Salary Range: ₹9,326.23 to ₹27,881.01 per month

• Work Setup: In-person

• Shift: Fixed day shift

Perks and Benefits

• Health Insurance

• Provident Fund (PF)

• Supportive team culture focused on performance and innovation

Ready to take your digital marketing career to the next level?
If you’re passionate about building digital success stories in the finance industry, apply today—we’d love to hear from you!