Social Media Manager (Content Marketing & Branding)

With a legacy of excellence and innovation, SMIFS Limited is one of India’s leading financial services companies. At our Kolkata Regional Head Office, we are building a strong digital-first brand presence and are looking for a passionate, skilled, and creative Social Media Manager to take our content marketing and branding to the next level.

What You’ll Do

• Create and execute high-impact social media strategies across Instagram, Facebook, LinkedIn, Pinterest, YouTube, and emerging platforms.
• Build engaging, trend-driven content—posts, reels, stories, campaigns, contests, videos, and more.
• Collaborate with influencers, thought leaders, and brand ambassadors to strengthen credibility and reach.
• Curate and maintain dynamic content calendars while ensuring brand consistency.
• Coordinate with internal teams for campaign-specific content like videos, graphics, and GIFs.
• Track and analyze performance metrics (reach, engagement, CTR, CVR, brand lift), providing insights and recommendations.
• Monitor competitors, conduct research, and identify new opportunities to drive brand growth.
• Lead community engagement by joining relevant groups, fostering conversations, and building strong relationships.
• Innovate with campaigns, promotions, and activations that reinforce SMIFS’ brand positioning.
• Support digital advertising efforts and optimize campaigns for maximum ROI.

What We’re Looking For

• 3+ years of proven experience in managing social media for a brand, preferably in digital agencies, e-commerce, media, or financial services.
• A Bachelor’s/Master’s degree in Marketing, Communications, PR, Journalism, or related fields (preferred).
• Excellent communication and presentation skills with a flair for storytelling.
• Strong creative instincts with a finger on the pulse of the latest digital and social trends.
• Experience in influencer partnerships and managing multi-platform campaigns.

Skills That Set You Apart

• Social Media Expertise: Deep knowledge of Instagram, LinkedIn, Twitter/X, Facebook, Pinterest, and YouTube.
• Analytics & Tools: Proficiency with Google Analytics, Meta Business Suite, LinkedIn Analytics, and other monitoring tools.
• Content Design: Skilled in Canva and related creative tools.
• Market Awareness: Basic understanding of stock market concepts (IPOs, SIPs, ETFs, Nifty/Sensex, P/E Ratio, Mutual Funds) is highly desirable.
• Tech Savvy: Familiarity with AI-driven tools for social media and analytics.
• Strong command of MS Excel, Word, and PowerPoint for data and reporting.

Why SMIFS?

• A chance to shape the digital face of a reputed financial services brand.
• Creative freedom to conceptualize and execute bold, innovative campaigns.
• A collabo

Position: Social Media Manager (Content Marketing & Branding)
Location: SMIFS Regional Head Office, Kolkata
Experience Required: Minimum 3 years in Social Media / Digital Marketing
Employment Type: Full-time

📩 Interested candidates can apply by sending their CV and portfolio to basudha.dey@smifs.com, bidyut.dhar@smifs.co.in