Viral Marketing & Branding Executive

SMIFS Limited is one of India’s most trusted and established names in the world of financial services. With over four decades of excellence, we provide a full suite of Stock Broking, Wealth Management, Portfolio Management, Investment Advisory, and Asset Management Services to individuals and institutions.

We combine traditional financial wisdom with modern innovation to empower investors and businesses. As part of our digital growth journey, we are inviting passionate and creative professionals to join us as Viral Marketing & Branding Executives — helping us reshape how financial brands engage with today’s digital audience.

Position Overview

Are you someone who lives and breathes social media trends, influencer culture, and organic brand storytelling?
SMIFS Limited is seeking a Viral Marketing & Branding Executive who can develop creative, high-impact marketing strategies that drive engagement, boost brand awareness, and strengthen our online reputation — all through organic, influencer-driven, and viral campaigns.

This role is perfect for someone who understands both creativity and credibility — crafting viral campaigns that align with a financial institution’s brand values.

Key Responsibilities

• Conceptualize and execute viral digital marketing campaigns to increase brand visibility and audience engagement organically.

• Identify, connect, and collaborate with finance influencers, YouTubers, bloggers, and thought leaders to build strong online partnerships.

• Develop branding strategies that highlight SMIFS Limited’s credibility in wealth management, stock broking, and financial services.

• Create video content ideas, reels, and storytelling campaigns that make finance simple, relatable, and shareable.

• Manage and grow SMIFS’ social media presence across LinkedIn, Instagram, YouTube, and Facebook.

• Track and analyze content performance to improve reach, engagement, and follower quality.

• Collaborate with the Digital Marketing and Design teams to maintain consistent brand voice, tone, and aesthetics across all platforms.

• Research emerging digital trends, viral formats, and influencer ecosystems to keep SMIFS ahead of the curve.

Who We’re Looking For

• Bachelor’s degree in Marketing, Mass Communication, or related fields.

• 2–4 years of experience in influencer marketing, social media strategy, or branding (preferably in financial or fintech companies).

• Strong understanding of SEO, SMM, digital storytelling, and organic engagement growth.

• Excellent communication, networking, and creative thinking skills.

• Ability to turn complex financial topics into engaging, easy-to-understand campaigns.

• A passion for creating content that connects, educates, and inspires audiences organically.

What We Offer

• Opportunity to build and grow the digital face of a 40-year legacy financial brand.

• Exposure to strategic branding, influencer collaborations, and digital marketing innovations in the financial industry.

• A creative and collaborative workplace that values fresh ideas, bold thinking, and measurable impact.

• Competitive compensation and career growth opportunities within the organization.

How to Apply

If you’re ready to take financial branding to the next level, we’d love to hear from you!
📧 Send your resume, portfolio, and sample campaigns to bidyut.dhar@smifs.co.in 
🌐 Learn more about us: https://www.smifs.com
📍 Location: SMIFS Limited, Kolkata