SEO Outreach & Digital Marketing Expert

SMIFS Limited is a trusted name in India’s financial landscape, offering a diverse range of Wealth Management, Asset Management, Investment Advisory, Credit Solutions, Institutional Services, and Personalised Financial Solutions.

With over three decades of experience, we empower individuals and institutions with expert financial guidance, innovative investment options, and a commitment to long-term value creation. Our mission is to combine deep market insight with digital innovation to deliver seamless, transparent, and growth-oriented financial experiences.

We are looking for a highly skilled SEO Outreach & Link Building Expert who has hands-on experience in building high-quality backlinks, digital partnerships, and executing white-hat outreach strategies within the Financial Services domain.

The ideal candidate should have an in-depth understanding of SEO dynamics, authority building, and the financial industry’s digital landscape — especially across Wealth, Equity, Mutual Fund, and Insurance categories.

Key Responsibilities

🔗 Link Building & Outreach

• Identify and evaluate high-quality link-building opportunities by analyzing competitor backlinks and market trends.
• Develop and execute strategic outreach campaigns using multiple channels (Email, LinkedIn, forums, finance portals, etc.) to acquire relevant backlinks.
• Build and maintain strong relationships with bloggers, finance publishers, influencers, and partner sites.
• Ensure all outreach activities comply with Google’s quality guidelines and focus on authority-driven link acquisition.
• Track and analyze backlink profiles using tools such as Ahrefs, SEMrush, Moz, and Google Search Console.

📈 SEO & Performance Optimization

• Collaborate with the content and SEO teams to create link-worthy content assets (blogs, infographics, market insights, research studies).
• Conduct keyword research, competitor analysis, and content audits to strengthen overall SEO strategy.
• Optimize website content and structure for maximum visibility and authority in SERPs.
• Monitor and report SEO performance, ranking improvements, and referral traffic growth.

Digital Marketing & Strategy

• Plan and manage organic and paid campaigns across Google, Meta, and other digital platforms.
• Execute on-page and off-page SEO, keyword research, and technical optimizations aligned with financial market trends.
• Optimize landing pages, track conversions, and enhance user experience (UX/UI) across all digital touchpoints.
• Implement performance marketing campaigns focused on ROI, lead generation, and investor engagement.

Financial Domain-Specific Initiatives

• Conceptualize and execute marketing strategies across Wealth Management, Asset Management, Mutual Funds, Insurance, and Investment Advisory segments.
• Ensure digital content and campaigns comply with SEBI and other regulatory norms.
• Translate complex financial products into consumer-friendly digital narratives and creatives.

Analytics & Reporting

• Track key performance indicators (traffic, leads, backlinks, conversions).
• Provide monthly reports with insights and actionable recommendations.
• Leverage Google Analytics, Search Console, and CRM tools to measure and improve campaign effectiveness.

Desired Candidate Profile

• Minimum 3 years of experience in SEO, outreach, or digital marketing within the Financial Services / BFSI industry.
• Strong understanding of Equity, Stock Market, Mutual Funds, Insurance, and Investment Products.
• Proficiency with SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog).
• Excellent communication and negotiation skills for outreach and partnership building.
• Data-driven mindset with hands-on experience in analytics, keyword strategy, and growth optimization.
• Creative thinker with strategic planning ability and execution discipline.

Why Join SMIFS

• Be part of one of India’s most respected and fast-evolving financial institutions with over 30 years of legacy.
• Opportunity to lead digital growth across Wealth, Asset, and Investment segments.
• Work directly with the leadership and marketing team on innovative, performance-driven campaigns.
• Competitive salary package with performance incentives.

📩 Interested candidates can apply by sending their CV and portfolio to basudha.dey@smifs.com, bidyut.dhar@smifs.co.in

Subject Line: Application for SEO Outreach & Digital Marketing Expert – SMIFS Limited